How Corporate Clout Helps Communities Thrive
When leaders and companies get involved in the issues facing their communities, they can help bring positive, measurable change. Kate W. Isaacs published an excellent piece in the MIT Sloan Management Review on how business leaders are driving change in their communities. CEOs from organizations including Eastern Bank and Rush University Medical Center are cultivating an innovation ecosystem that threads together grassroots community wisdom with leaders’ vision and data-driven analytics. Isaacs details five principles that corporate leaders can demonstrate for successful community initiatives:
Tell a clear, purposeful story.
Combe community priorities with institutional goals.
Lead inclusively.
Influence the member organizations’ own internal policies.
Urge company leaders to acknowledge difficult truths.
Ultimately, this formula unleashes the potential for collective co-creation, which is vital for driving change and prosperity for all.
